Central Marketing Organisation

SAIL's marketing set-up, the ISO 9001:2015 certified Central Marketing Organisation, is India's largest industrial marketing set-up. CMO is primarily responsible for marketing of carbon, alloy and special steel products produced by the steel plants of SAIL.

Backed by a strong ERP system, CMO's network of 4 Regional Offices, 37 Branch Sales Offices, 43 operational Warehouses (23 Departmental & 20 CA yards) equipped with mechanised handling systems, and 9 operational Customer Contact Offices function in a synchronised manner to deliver quality SAIL steel to every corner of the country.

Even as SAIL strengthens India by participating in vital projects of national importance, it is steadily meeting the needs of small steel consumers in remote areas of the country by making SAIL steel available through the company’s ever-widening distributor-dealer network. Apna SAIL shops across the country have emerged as the preferred destination for small consumers aspiring to uplift their lifestyles.

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